Formed in 1996 Blooms Limited (formerly Forecourt Flowers), sells a wide range of flowers and ready-made bouquets to over 300 clients nationwide. These clients are serviced in two ways; national coverage is provided using a   3rd party courier service whilst clients in North Wales and North West England are visited 2 or 3 times a week by the company’s van sales team.


As the business continued to grow, it became apparent some five years ago  that the company  needed to implement systems that would maintain stock, sales and payments. As the nature of the business was  ‘sale or return’, this provided Blooms with a major challenge, not only maintaining goods sold or returned data, but tracking sales, credits, stock control and pricing, which changes  on a regular basis as products are imported from various countries.


The introduction of a computerised system that would meet this essential functions was a top priority.


Having investigated the market place for suitable software systems, Blooms chose Sage Line 50 and the VanTrak-Van Sales Management system. Initially Sage Line 50 was implemented to enable users to become familiar with an accounting system that would aid in maintaining customers details, products, pricing and discounts. The introduction of Line 50  had a significant impact on the business in tightening control in the key areas.


The VanTrak system was implemented shortly afterwards with a number of enhancements to the ‘standard’ system’ to accommodate Blooms’ working practices. VanTrak fully interfaces with Line 50 to update records on a daily basis.


Steve Halliwell, a Director of Blooms says: “The installation of  Sage Line 50 and VanTrak has played a major role in our business growing to an annual turnover in excess of £500,000. We certainly would  not go back to invoice books and manually entering information. I am very pleased with the software, and in particular with VanTrak. DCS has worked closely with us and has always been accommodating when changes are needed. Being a software developer is one of their strong points”

Blooms Limited



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